Reggie's is a small two-man operated hole in the wall sandwich bar specialising in New York Deli style sandwiches. The clients wanted a brand that reflected their fun-loving and easy going personalities. With their business model heavily relying on foot traffic and return customer base I set out to create a playful and bold identity for Reggie's that would stand out and capture the attention of passer-by's, while capturing the essence and personality of the clients.
Visual Design
2023